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Telwater Website Program

Introduction

In 2023 PegboardCo have over 50 dealers onboard with the Telwater Website Program, providing them with an up to date integrated state of the art website solution. Mid 2020, PegboardCo., after discussing with Telwater BRP, began researching dealer websites and the way they are used, their features and the opportunity for growth across the digital ecosystem that is unique to Telwater. They found that the dealership sites needed a way to promote and engage in an online environment while increasing customers and creating a consistent online platform.

This case study serves to outline how Telwater BRP, together with the team at PegboardCo., were able to effectively solve this issue by developing the Telwater Website Program.

 

 About Telwater 

Telwater is Australia's leading and largest manufacturer of aluminium boat and trailer packages in the southern hemisphere. Their innovative designs, advanced technology and constant research and development program can be seen through Australia's leading aluminium boat brands, Quintrex and Stacer as well as Yellowfin Plate Boats.  Telwater's beginnings started in 1988, with the iconic Australian brand Quintrex.

 

Since then, Telwater has been acquired by BRP’s Marine Group as an independent product line, and now boast over 220 dealers nationwide. The company's success and reputation in Australia has allowed for expansion into the international market, exporting to over 22 countries covering the South Pacific, Asia and Europe.

 

 

 

The Need Identified 

 

Previously, all Telwater Dealerships were sourcing their own website providers, attempting to meet with Telwaters website guidelines. Lacking in consistency and accuracy, many dealers were spending extensive amounts of time inputing data and updating websites. Through this system, many dealerships struggled to keep up with the campaigns and new products released through both Telwater brands and Non Telwater Brands such as Quintrex, Stacer, Yamaha and Mercury.

This lead to issues in a range of areas. When Pegboard initially researched into dealer websites they found that approximately:

  • 60%+ websites did not clearly cover or display the full range of Telwater ranges.
  • 70% has no clear point of difference as a Telwater dealer over other boating brands.
  • 60% dealer websites lacked consistency in offering, brand distinction and clear effective messaging.
  • 40% lacked new content or listings of boats.
  • 30% didn’t communicate pricing.
  • 20% didn’t have any products available to view.
  • 20% of websites were very slow

 

The PegboardCo. Solution 

 

PegboardCo. and Telwater collaboratively have provided the dealer network with a digital ecosystem that has integrated data and clients and marketing strategically to deliver growth and market opportunity specific to dealer location and needs. The program also aimed to produce consistency for customers to peruse and research dealers boat ranges. In addition it was prioritised to promote multi channel exposure for Dealers with the introduction of a new boat listing site exclusive to the network.

 

The PegboardCo. Solution to this need was developed through research into what the dealer network needed. Some key benefits that PegboardCo. Developed for the dealers are:

 

Premium Content managed Digital solution

Post engaging customised boat listings instantly

Client Service bookings area and notifications

Communicate with customers via eMarketing

Live data feeds from Telwater across the range

Ability to opt in and adopt promotions and Telwater campaign art instantly to the website.

Engage clients with self serve portals.

Increase awareness across multiple new channels with the Boat listing website.

Secure and hosted as part of the package

Supported across Australia

Easy to extend if required. 
 

The Telwater Website Program was developed to be a package deal for the dealerships to invest into including; the Pegboard7 CMS Website; Cloud Hosting ; SSL Certificate; Real time Telwater Product updating of Website; Customer facing Portal; Collateral Portal; eCommerce; Content Management System; Galleries; News and Article; eMarketing; Social integration; Contact; SEO/SEM services and Auto loading of boat listings to a new Boat Listing website. (owned by Key Benefits dealers)

 

Where it is Now 

The Telwater Website Program currently has over 50 dealers who have signed up and are now onboard with PegboardCo. now powering their sites which are fully integrated with the dealers brands allowing for a seamless data flow into their sites, updating automatically.

 

PegboardCo. Have just launched a new CRM system for all Telwater Dealers to use to manage and track their leads which  is already improving the accountability and management of their leads.

 

 

 

Conclusion 

 

Telwater and PegboardCo. continue to build strength in the market together within the digital arena for both Telwater and its dealers. Telwater recognised that there dealerships needed a website available to them which boosted their online presents along with increasing their customer reach which is what PegboardCo. was able to provide.

 

 

 

 

 

 

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